Public Sector Commercialization & Market Access Programme (PSC-MAP) Training
Public Sector Commercialization & Market Access Programme (PSC-MAP)
Event Overview
Public institutions across Africa and beyond are operating in an increasingly complex environment characterized by fiscal constraints, rising citizen expectations, technological disruption, and growing demands for sustainability and accountability. Traditional funding models are becoming insufficient, creating an urgent need for public institutions to develop innovative approaches to revenue generation, commercialization, strategic partnerships, and market engagement.
The Public Sector Commercialization & Market Access Programme (PSC-MAP) has been designed to equip public sector leaders, institutional executives, policymakers, regulators, development practitioners, and professionals with the strategic knowledge, frameworks, and practical tools required to unlock institutional value, improve sustainability, develop new revenue streams, and strengthen organizational competitiveness.
Participants will explore public sector commercialization models, revenue innovation strategies, partnership development frameworks, market access approaches, business model transformation, stakeholder engagement techniques, and institutional sustainability strategies. The programme combines strategic insight with practical application to enable participants to drive meaningful institutional transformation while maintaining public value and accountability.
Why Attend?
By attending this programme, participants will:
Understand modern public sector commercialization principles and practices.
Learn how to identify and develop sustainable revenue opportunities.
Explore institutional business model transformation approaches.
Understand public-private partnership and collaboration frameworks.
Develop strategies for accessing new markets and stakeholders.
Strengthen institutional sustainability and financial resilience.
Learn practical approaches to innovation and value creation.
Build commercialization and market access roadmaps.
Explore governance and risk considerations in commercialization.
Gain tools for driving institutional transformation and growth.
Learning Outcomes
Upon successful completion of the programme, participants will be able to:
Explain the principles and strategic importance of public sector commercialization.
Identify commercialization opportunities within public institutions.
Develop sustainable revenue generation strategies.
Design institutional market access and stakeholder engagement frameworks.
Evaluate commercialization risks and governance requirements.
Build partnership and collaboration strategies.
Develop institutional sustainability and transformation plans.
Create practical commercialization implementation roadmaps.
Programme Modules
Module 1: Foundations of Public Sector Commercialization
• Introduction to commercialization
• Public service versus commercial service
• Global commercialization trends
• Identifying commercial opportunities
Module 2: Productization and Service Design
• Turning services into products
• Packaging and value proposition development
• Service structuring models
• Pricing frameworks
Module 3: Revenue Models and Financial Sustainability
• Revenue stream development
• Cost recovery models
• Financial sustainability planning
• Revenue projections and break-even analysis
Module 4: Market Access and Partnerships
• Market identification
• Stakeholder mapping
• Go-to-market strategies
• Strategic partnerships and collaborations
Module 5: Governance, Risk and Compliance
• Regulatory considerations
• Commercialization governance
• Risk management frameworks
• Accountability and oversight
Module 6: Implementation and Commercialization Blueprint
• Implementation planning
• Monitoring and evaluation
• Performance measurement
• 90-Day Action Planning
Who Should Attend?
This programme is suitable for:
Permanent Secretaries
Deputy Permanent Secretaries
Chief Executive Officers (CEOs)
Directors and Senior Managers
University Executives
Local Government Leaders
Regulators
Development Practitioners
Public Enterprise Managers
Strategy and Planning Professionals
Finance and Revenue Managers
Business Development Officers
Project Managers
Policy Makers
Institutional Transformation Teams
Professionals involved in sustainability and growth initiatives
Programme Delivery
Expert-led facilitation
Practical case studies
Institutional diagnostics
Interactive discussions
Group exercises
Commercialization frameworks and templates
Market access planning sessions
Action planning workshops
Certification
Participants who successfully complete the programme will receive a:
Certificate of Completion in Public Sector Commercialization & Market Access Programme (PSC-MAP)
issued by ASMA (Pty) Ltd t/a The CPD Centre.
Registration Information
Duration: 5 Days
Dates: 7–11 September 2026
Delivery Mode: Face-to-Face and Hybrid
Venue: The CPD Centre, Plot 135 Unit 10B, Kgale Terraces, Gaborone International Finance Park, Gaborone, Botswana
Investment: P12 500 OR Contact The CPD Centre for current programme fees and corporate packages.
Group and institutional rates are available upon request.
About The CPD Centre
The CPD Centre is a Botswana-based professional development institution dedicated to delivering practical, industry-relevant training, executive education, consultancy, and digital learning solutions. Through its academies, flagship programmes, and professional development initiatives, The CPD Centre empowers individuals and organizations to improve performance, strengthen governance, unlock innovation, and drive sustainable growth.
Contact Us
The CPD Centre
Plot 135 Unit 10B, Kgale Terraces
Gaborone International Finance Park
Gaborone, Botswana
📞 (+267) 396 0934 / 71 256 530